Because the search engine optimization space is so competitive, you must be in for the long haul if you wish to be successful. There are a lot of things to keep track of, and in this article, we aim to enumerate them succinctly to make implementing SEO much easier. To this end, there are three parts to which you should break your SEO strategy.
1. The Importance of Keywords
If you’ve been around the SEO landscape for any length of time, then the mantra “Content is King” should be central to your content marketing program. Make sure that you are using keywords naturally, with intent towards providing a need to the reader. If you can get to the first page of Google Search, then metadata from your page could land you a featured snippet – which can cause your traffic to skyrocket as an authority on the subject. Don’t know where to begin? Simple – take a look at the keywords being used by your competitors, to start. There are also plenty of keyword tools available online to help you out.
2. Everything Backlinks
Backlinks are, effectively, arrows that point to sources – which means they function rather like street signs and traffic lights to certain regions of cyberspace (for both the search engine robots and the human readers). Make sure you prioritize quality backlinks when you are linking to sources because this helps determine how your own page is ranked.
Another thing is to make sure your backlinks lead to actual sources – as some of them can become “broken” over time if a page is removed or there’s another problem. The best free tool we’ve found for finding and fixing broken links is Google Webmaster Tools.
Additionally, you want to make sure your content is worth backlinking too. As such, you will find that other producers link to your own webpages over time, which is worth a lot to Google in ranking you favorably. Make YouTube videos, infographics, etc.
3. On-Page Optimization is Important
Always make sure your HTML and CSS are up to par; this means use title tags, header tags and internal links to connect your own content. For extra credit, employ al text for your images; this helps even your pictures rank in Google over all those other webmasters who are ignoring this attribute.
SEO is crucially important; always look to improve your site and you’ll find that you rank better. Check older posts and update them, for example. And lastly, make sure you’ve got Call to Actions that actually work!