LinkedIn is a popular social network for professionals, and there are more than 450 million people around the world who use the site. Its popularity and reach make it the top choice for B2B connections, which means it should be a significant part of your social media marketing.

LinkedIn Marketing Tips

You can brand your LinkedIn address easily. The web address that is created for your profile when you create your profile for LinkedIn will be a random collection of letters. However, you can then brand that address with your name. This also helps to make it easier to share and to find.

LinkedIn allows you to participate in group discussions and to post educational status updates. This will help you to establish yourself as a leader in your field, which can make it easier to then reach out to other businesses.

Another LinkedIn marketing tip is to use the network as a way to warm call potential sales prospects. You can see how close you are connected to them on LinkedIn, and then ask one of the connections you have for an introduction. This can be a good way to get your foot in the door and your name in front of those other companies.

To make marketing easier in the future, you should always make sure to ask for a LinkedIn connection when you meet someone. It helps to expand the number of connections that you have. Having a connection makes it easier to reach out later. You can also use LinkedIn as a recruiting tool to help meet potential employees.

Those who do not have a LinkedIn profile set up should make sure to create one as soon as possible. Set up a high-quality profile, create a company page, and become involved in the community. Use the LinkedIn marketing tips above to reach out and connect with other businesses so that you can grow your business and your career.