When it comes to internet traffic, it is not the number of visits your website gets that improves your profit margins, it is the conversion rate. This rate is the number of visitors compared to the number of sales those users make on your site, it is a powerful tool to see which campaigns and pages are performing the best. By using tools such as Google Analytics, you can monitor the many factors included in this rate and improve customer experience as well as your rankings in search results to increase your profits.
Monitor Bounce Rate
The bounce rate is the number of single page visits per browsing session and can give you a good idea of your overall website performance. Lower bounce rates mean more engaged customers and a higher chance of converting those visits to sales. By using analytic tools to see which pages on your site have the highest bounce rates, you can pinpoint where to make changes to the content or layout to keep customers browsing long enough to make a sale.
Measure Organic Traffic
Analytics can help you see your overall traffic and compare this number before, during and after marketing campaigns as well as monthly or quarterly. This gives you a good idea of which campaigns are successful as well as what your current conversion is. It is important to measure your traffic before and after making changes to your site to ensure that you have improved your rates and to inform future changes.
Identify Slow Loading Pages
One of the best ways that using analytical tools on your website can improve your sales is by helping you to identify slow loading pages. Not only will these pages increase your bounce rate, they will decrease your search result rankings. Sometimes pages load slower because of graphics, videos or other effects and sometimes the loading speed has to do with how the site is coded. Streamlining these things will help keep customers from leaving before the page is loaded and raise your search engine results rankings to bring more traffic to your site.
Conversion rates are the number of sales your website sees compared to the total number of visits. These rates are affected by things like slow-loading pages, the flow of traffic from related searches, and even the bounce rate. You can use analytical tools to help you measure many different things on your site such as which pages have more traffic, which keywords bring in more visitors, and even which ad campaigns are most successful. This can help you improve your site as well as your products to drive up sales.