Now that we live in a mobile world, businesses must shift their marketing efforts to accommodate the estimated 60% of searches come from mobile devices. In fact, 86% of users search for information about various businesses by using Google maps.
Additionally, according to Adweek and Google Analytics, 40% of users prefer completing their shopping by using mobile devices. What does that mean for local business owners? It means that if a business has multiple locations, then they will need to have a local online presence for each location. Ignoring local SEO could also be very costly in the long run as you lose the opportunity to acquire new customers.
How to Create a Local SEO Strategy
The best way to create a local SEO strategy is to ensure people can find the information they need about each of your business locations as indicated below.
Create Separate Location-Based Web Pages
First of all, businesses that have multiple locations should not include all of their information on one main landing page. This creates major SEO problems. To avoid this, create individually optimized pages for each location and include the name, address and phone number (NAP). Also include location-specific information such as news, testimonials and other staff related information.
Implement Embedded Google Maps
Implement the use of an embedded Google Map that provides information on how to get to your business location. In doing so, mention:
- Local landmarks
- Location-based reviews and comments from local customers
- Location-based meta descriptions and title tags
- Images from each specific site location
- Information about team members at each site location
Optimize Your Local Content
Optimize your local content, meta descriptions, and title tags by using local keywords. Also, apply a local business schema markup to each of your location-based web pages. This allows your business hours and other related information to appear in the search results.
Optimize Each Google My Business Listing
Create a separate listing for each individual business location by adding URLs for each location page when setting up your business profile.
- Verify each business location
- List the hours for each location
- Add location-based photos, then
- Manage and respond to all reviews
Lastly, browse the web on a regular basis to make sure your name address and phone numbers are always consistent for each of your business locations across the web.