Having a positive online reputation can only help your business. If you’re wondering how to build one, keep reading for several effective strategies.

Claim Your Identity Early

It is essential to claim your identity as early as possible. That means registering your company on all the platforms you plan on using, including reserving a domain name for its website and making official accounts on platforms like Facebook and Twitter. If you don’t do this early, someone posing as your company may be able to damage you later.

Gather Data and Use It

Whenever a customer makes a purchase from you, gather as much data about the customer as you can. That means soliciting feedback from each customer so that you can do more of what they like and change what they don’t like.

Address Negative Comments Directly

Handling negative comments may not be the most pleasant task, but as Entrepreneur.com contributor Martin Zwilling points out, it is a vital part of online reputation management. Don’t fret about spending time looking for comments yourself: Free tools like Google Alerts can notify you when a negative comment appears. If the negative comment is from an unhappy customer, this can be an opportunity to win them back over and show other people that your company cares.

Additionally, treat the negative comment as a chance to fix whatever problem caused the customer to complain in the first place. This will prevent such problems from occurring again in the future, making it easier to keep your reputation strong.

Reach Out to Satisfied Customers

Happy customers can provide opportunities to boost your online reputation as well. When a customer signals that they are happy, reach out and ask if they’d be willing to write a review. Many people only review businesses after a negative experience, which can unfairly stack reviews against your company. By actively engaging happy customers and encouraging them to review, you can turn the tide back in your business’s favor.