It can seem virtually impossible to keep up with all of the ever-changing digital marketing trends these days, especially when you’re trying to advertise your small business. Just when you think you’ve gotten the hang of one technique, it becomes outdated and obsolete just as fast. However, there are some proven methods that can help you improve the growth of your business for the long-term, methods that are considered new and fresh, and even some that are years old that have simply withstood the test of time. For those like you who have invested in startups and who want to optimize their marketing strategy for years of effective progress, here are some useful strategies to get you on the fast track to digital marketing success.

Before you decide to start creating content or putting any new efforts into your marketing strategy, it’s crucial to remember the importance that SEO plays in every aspect of your strategy. SEO, or search engine optimization, is key to getting your business website and any posted content seen by the biggest audience for the greatest return. When you enhance your work with specific keywords, backlinks and more, each piece of content can be more easily searched and clicked by potential customers. Once your blog post, infographic, social media posts and more start to generate more traffic, search engines will start to raise your website up the rankings in their search results pages, putting you closer to the top each time and in the face of the biggest amount of consumers. With this in mind, you can then move forward by implementing an email campaign. Though this concept has been considered past its prime by some, there’s no denying the power this technique still has within the digital marketing realm. If you’re creating engaging, fresh and informational copy that your customers enjoy, you’re well on your way to the progress your company needs.

Meanwhile, social media marketing campaigns, as well as influencer marketing from these same platforms, are a huge game changer for startups in today’s world. The majority of your consumers are using their smartphones and social media to do their searching and shopping, so utilize this arena to target the most potential business. Engage with your audience by posting relevant, valuable copy that’s bound to be repeatedly shared, and reach out to influencers in your field who already have huge followings with which to advertise your brand.

With even a few current digital marketing techniques in their strategy, startups can make a significant impact on their consumer numbers. Use any of these tried-and-true methods to improve your own marketing platform, and see greater results in no time.