You could have the most well-researched, beautifully written blog in the world…and it won’t make a difference if no one reads it! Search engine optimization, or SEO, is a modern necessity for businesses who want to attract new customers. Fortunately, there are a few extremely simple things you can do to ramp up your blog’s SEO success.
1. Invest time in keyword research.
Keywords are the lifeblood of SEO, so it’s worth taking the time to get them right. The Google Adwords Keyword Planner is one of the most popular tools for this research. Simply type in keywords related to your business or topic to see results for your term and related ones. Don’t just do a cursory search here: it’s best if you try a variety of phrases. Even better, make a spreadsheet to compare how many people are searching for a certain keyword and how high the competition is before you settle on one. For instance, you may decide it’s better to target a low-competition keyword with 1,000 monthly searches instead of a high-competition term with 2,000 (where you’re likely to end up lower on the page).
2. Choose one primary keyword (and secondary ones if you like).
If you pick out ten different keywords and use each of them once, it will dilute the success of each one. Instead, it’s better to select one main keyword and include it in your blog post’s title, first paragraph, meta description, and URL slug. If you’d like to sprinkle in other keywords throughout the post, feel free, but not at the expense of making your post look obviously keyword-stuffed to your readers.
3. Check with an SEO plug-in before you publish.
Most of today’s blogs are run on WordPress, which is good news because it makes this step easy. WordPress SEO by Yoast is a free plug-in that will let you know if your post gets the SEO green light (literally–it’s color-coded). If you get a yellow or red result for your target keyword, go back in and find more spots to add the term.
By using these three strategies, you’ll make it easy for new potential customers to find your blog, and in turn, your business.