Owners of all businesses, large and small, know that digital ads have become a key component of today’s marketing strategies because today’s consumers are on-line nearly all the time. Digital advertising grows each company’s online presence, fosters more conversions and...
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Twitter. It’s such a small, non-descript word, yet it encompasses so much in our daily lives. Twitter is not only used to share our personal lives, but it has long been recognized as a way to expand our marketing presence...
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According to recent statistics, LinkedIn users now stand at a record 610 million or more. Although the platform does not gain as much attention as other social media platforms such as Instagram, Facebook, or Twitter, it has carved out its...
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According to recent statistics, LinkedIn users now stand at a record 610 million or more. Although the platform does not gain as much attention as other social media platforms such as Instagram, Facebook, or Twitter, it has carved out its...
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Now that we live in a mobile world, businesses must shift their marketing efforts to accommodate the estimated 60% of searches come from mobile devices. In fact, 86% of users search for information about various businesses by using Google maps. ...
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Google Analytics can be a valuable tool for businesses. The functions available give you the opportunity to learn more about how your site is utilized so you can make strategic decisions to help you achieve your business goals. Here are...
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Today’s consumers use search to find businesses and make purchases. Word of mouth is no longer effective as the only marketing tool for small businesses. Online marketing is the future of search. Do you need a local company to handle...
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It’s a certainty that in today’s digital world, every business needs to have a presence on social media. However, it goes beyond that. It really requires an active well-executed presence. Otherwise, your social media efforts will be an exercise in...
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As a business owner, you may own many things, including your building, equipment, and inventory. However, the most important thing that you own is your business reputation. The ancient Latin writer Publilius Syrus said it well, “A good reputation is...
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Social media marketing is a worthwhile endeavor, though not all companies do enough to reap the full benefits from it. However, by using the following strategies, you can boost your return on investment from social media spending. Clearly Define Your...
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