Google Analytics can be a valuable tool for businesses. The functions available give you the opportunity to learn more about how your site is utilized so you can make strategic decisions to help you achieve your business goals. Here are...
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Today’s consumers use search to find businesses and make purchases. Word of mouth is no longer effective as the only marketing tool for small businesses. Online marketing is the future of search. Do you need a local company to handle...
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It’s a certainty that in today’s digital world, every business needs to have a presence on social media. However, it goes beyond that. It really requires an active well-executed presence. Otherwise, your social media efforts will be an exercise in...
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As a business owner, you may own many things, including your building, equipment, and inventory. However, the most important thing that you own is your business reputation. The ancient Latin writer Publilius Syrus said it well, “A good reputation is...
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Social media marketing is a worthwhile endeavor, though not all companies do enough to reap the full benefits from it. However, by using the following strategies, you can boost your return on investment from social media spending. Clearly Define Your...
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Return on investment (ROI) is a valuable concept used frequently in business circles and it does matter for your web design. You want every dollar that you spend to work as hard as possible to produce results. ROI then is...
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Having a positive online reputation can only help your business. If you’re wondering how to build one, keep reading for several effective strategies. Claim Your Identity Early It is essential to claim your identity as early as possible. That means...
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Ok. You’re excited about starting your own business. You have a great idea and you’d like to change your world. Now, picture the New York Marathon—the largest marathon in the world. In its latest running, there were 52,812 finishers. Imagine...
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Email marketing has several advantages that make it an unusually effective marketing tool. It’s inexpensive compared to other forms of advertising. It also lands directly into the inbox of potential customers. Additionally, it’s easy to measure the results of an...
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Display ads cost money to run, so it’s natural to wonder how to maximize your return on them. This article provides several strategies that can make your display ads more compelling—and therefore more profitable. Link Directly to the Ad’s Subject...
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