Social media is a great tool for any business, including your dance studio. Here are ten tips for using social media for a dance studio’s marketing strategy. Offer a variety of types of social media posts. Text-based posts, videos, photos,...

What do you want for your business? Growth, stagnation or decline? There is only one desirable direction: growth. Business growth is energizing and empowering. It provides hope, momentum, financial reward and longevity. The thing is, business growth requires strategic planning...

Those who follow digital marketing trends know that while some parts of the landscape are always changing, some principles remain the same. For instance, people want information, they want it fast and accurate. This can create challenges for search engines...

You could have the most well-researched, beautifully written blog in the world…and it won’t make a difference if no one reads it! Search engine optimization, or SEO, is a modern necessity for businesses who want to attract new customers. Fortunately,...

There’s some fierce competition among startup companies wishing to gain traction in the business world, and to get a leg up on the competition you have to use every advantage at your disposal. One of the best ways to get...

Lead generation doesn’t automatically result in sales; leads have to be nurtured. Lead nurturing means developing ways to meet the needs of prospective buyers wherever they are in the sales funnel. 79% of generated leads are never converted into sales....