Statistics show that video marketing is one of the best investments you can make to generate leads and increase awareness of your brand. There are numerous platforms on which you can post relevant video content. These include not only YouTube,...
The large universe of retailing is comprised of businesses that sell products or services to customers for their own end-use. While the traditional definition focused on brick-and-mortar stores, retailing today includes on-line shopping and direct sales. The foundation for all...
LinkedIn is a popular social network for professionals, and there are more than 450 million people around the world who use the site. Its popularity and reach make it the top choice for B2B connections, which means it should be...
Marketing and analytics go hand-in-hand; in fact, with the ongoing tech revolution – you really can’t do without the latter in your efforts to compete. The crux of the matter is your ability to gather data, and then to use...
Pay-per-click has come a long way since search giant Google commandeered the entire field over a decade ago. Whether you’re a new entrant into the online promotion sphere or a veteran, you will have to incorporate some of the new...
In this modern era of the internet, it is easier than ever for the marketing campaigns of businesses of all sizes to reach their target audiences. One of the most efficient marketing techniques is smart targeting through artificial intelligence, which...
When you see a high bounce rate in your website analytics, it’s typically bad news. This means you haven’t engaged the visitor. Your online searcher or ad clicker may have landed on a page not relevant to their search, meaning...
Because the search engine optimization space is so competitive, you must be in for the long haul if you wish to be successful. There are a lot of things to keep track of, and in this article, we aim to...
Instagram has become a valuable social media platform for businesses and individuals selling products. Since it is highly visual, Instagram gives you the opportunity to show off what you have to offer customers. But there is more to using Instagram...
Research shows that creating content that increases customer loyalty is an important aspect of marketing strategy. To do this, you have to align your marketing goals with the expectations and desires of your target audience. Here are some steps you...