Research shows that creating content that increases customer loyalty is an important aspect of marketing strategy. To do this, you have to align your marketing goals with the expectations and desires of your target audience. Here are some steps you...
The success of your pay-per-click advertising depends upon relevant and effective landing pages. These pages are the first thing shown to people who click your PPC ads, so they must hold attention, and convert the visitor into a customer and...
People who are looking to boost search engine optimization rankings should take heed to the effectiveness of title tags. What are title tags exactly? When you use a search engine, the list that appears on the results page includes title...
Have you ever purchased from a company that you knew nothing about? Or hired someone for a service without even knowing their name? Most consumers recognize that as a bad idea, which is why brand awareness is important. When it...
Getting more traffic to your site is a constant battle, but it really is the key to your success online. By using proven strategies, search engine optimization (SEO) can gradually increase your traffic levels and bring targeted visitors to your...
An effective email marketing campaign can accomplish many goals, including boosting brand awareness and generating sales. If you’re wondering what makes for a successful campaign, keep reading for five traits that strong email marketing efforts have in common. Audience Segmentation...
Your website is a very valuable part of your business. These days, websites are sometimes one of the most critical assets you have. It’s because this is the piece of your company that essentially the whole world has access to....
As a returning customer to a website that you’ve visited for the first time, do you recall noticing your first name just suddenly appearing on the login page? If you’re like most visitors, then probably so. In the past, this...
Pinpoint Digital Solutions is excited to share two of our most recently launched projects, Grosso Art Packers and Wellworks For You!...
Your social media campaign budget (unless it is unlimited) should take into account a number of things to maximize its potential. The most important factors are as follows. The first thing to determine is who your target audience actually is....