Your website is a very valuable part of your business. These days, websites are sometimes one of the most critical assets you have. It’s because this is the piece of your company that essentially the whole world has access to....
As a returning customer to a website that you’ve visited for the first time, do you recall noticing your first name just suddenly appearing on the login page? If you’re like most visitors, then probably so. In the past, this...
Your social media campaign budget (unless it is unlimited) should take into account a number of things to maximize its potential. The most important factors are as follows. The first thing to determine is who your target audience actually is....
There are many different elements on your landing page that you can play around with when trying to improve your conversion rate. When implementing conversion rate optimization (CRO) best practices properly, it’s not unusual for a page to perform significantly...
Owners of all businesses, large and small, know that digital ads have become a key component of today’s marketing strategies because today’s consumers are on-line nearly all the time. Digital advertising grows each company’s online presence, fosters more conversions and...
Twitter. It’s such a small, non-descript word, yet it encompasses so much in our daily lives. Twitter is not only used to share our personal lives, but it has long been recognized as a way to expand our marketing presence...
According to recent statistics, LinkedIn users now stand at a record 610 million or more. Although the platform does not gain as much attention as other social media platforms such as Instagram, Facebook, or Twitter, it has carved out its...
According to recent statistics, LinkedIn users now stand at a record 610 million or more. Although the platform does not gain as much attention as other social media platforms such as Instagram, Facebook, or Twitter, it has carved out its...
Now that we live in a mobile world, businesses must shift their marketing efforts to accommodate the estimated 60% of searches come from mobile devices. In fact, 86% of users search for information about various businesses by using Google maps. ...