If you are looking to increase brand awareness, loyalty, and advocacy, you need to be developing a digital brand strategy. Consumers need to see your brand 5 to 7 times before they are able to remember your brand. Without a...
The idea of using SEO for marketing campaigns has been around for years now. However, it continues to be relevant because the rules of this game continue to change, leaving digital agencies and solo entrepreneurs alike constantly trying to stay...
Designing and developing websites is no small job. These days, technology is advancing at an incredibly fast pace. In order for business owners to keep up and provide the best possible services to consumers, it is important to focus on...
Providing new and exciting content for your audience can be exhausting. Content curation can help reduce your overall workload by allowing you to use content produced by others in a new, interesting, and relevant way that provides value to your...
It can seem virtually impossible to keep up with all of the ever-changing digital marketing trends these days, especially when you’re trying to advertise your small business. Just when you think you’ve gotten the hang of one technique, it becomes...
Starting and developing a small business can be exciting, but it may feel challenging at times as well. This can be especially true if you are trying to grow your business and take it to the next level. That doesn’t...
Web design plays an integral part in online marketing these days. If your website does not have a good look, it can easily turn potential customers away. Of course, practical design strategies are not solely about appearances. A comprehensive plan...
Statistics show that almost half of the contemporary business organizations have no digital marketing plan. However, in this modern era, having a strong digital marketing strategy is integral to success in the manufacturing industry. It gives you an advantage over...
Statistics show that video marketing is one of the best investments you can make to generate leads and increase awareness of your brand. There are numerous platforms on which you can post relevant video content. These include not only YouTube,...
The large universe of retailing is comprised of businesses that sell products or services to customers for their own end-use. While the traditional definition focused on brick-and-mortar stores, retailing today includes on-line shopping and direct sales. The foundation for all...