There is no doubt about it: Content rules. If you are a small business owner who is trying to get the word out about your company, how you implement your content marketing can have a lot to do with the kind of results you see.

For this reason, it can be worth taking the time to learn some of the essentials before you try to start any kind of campaign. By doing so, you can increase your chances of success while reducing the risk of making costly mistakes. Here is what you should make sure to include in content brainstorming:

1. Guidelines

First things first, everyone needs to be on the same page. With branding and content, consistency goes a long way. As such, you need to draft some kind of guidelines and training for your team.

2. Objectives

Another thing you should consider is what you want to accomplish. Goals, of course, will depend on the type of business you have, but regardless of industry, creating key performance indicators when writing objectives can help you define a path for achieving each goal. 

3. Customer Personas

At its core, marketing is about promoting businesses by connecting with customers. One thing that makes this possible is great content. In order to produce it, however, you need to understand who your audience is. To begin, you can start by documenting different profiles for individuals and personalities you are trying to reach.

4. Data

At the end of the day, research is the heart and soul of content marketing. In order to understand your customers and highlight the benefits of your products or brand, you need to spend some time looking at your audience as well as the market. 

5. Journey Map

After you figure out who your customers are, the next thing is to determine where you want them to go. Ask yourself what your customers’ needs are, and how you can meet them. Then, clarify the process on the map.

6. Internal Communications Plan

After looking outward at your goals and customers, you need to remember what is going on inside of your company. This is where an internal communications plan can be particularly helpful. When there is a strategy in place for relaying updates and problems, no one remains in a silo.

If you are looking for a way to help your business grow, investing in content marketing can be a great decision. By incorporating suggestions like these into your plans, you can increase your chances of success.